Crafting food and beer isn’t just about putting a burger on a plate and a lager in a glass. Visitors are invited to taste, smell, pour, watch, and learn. The openness, transparency, and pseudo-interactiveness invites everyone to experience and participate in the process of creating quality. It’s about communal collaboration: letting the people into your process, and becoming a part of theirs. It’s showing the possible in what no one thought to do before. It’s the ultimate testament to perseverance, to openness, to radical creativity.